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About Us is a new kind of specialized pointe shoe online retailer based on one simple ideal: for every dancer in the world, to find her - or his - “secret weapon” in properly fitted pointe shoes. 

Its unique Free Online Fitting Service makes it stand out in a ballet world.



We ship our items worldwide for free from our stocks in European Union and Russian Federation. 

We believe that knowing what makes you unique powers your dance skills. 

I started when I gave birth to my daughter and had to stop taking my ballet lessons.  I launched as a one-woman show in 2012, with a dozen pairs of Grishko pointe shoes – I brought them from Moscow, my native city, after getting my first fitting knowledge. 

In a very short moment, I found out there was a very little concern about proper pointe shoe fitting, within dance schools and even dance stores. That’s how the goal of empowering dancers to find their Perfect Pointe shoe pair for their specific foot shape was born. We are the first company to fit ballet dancers into their favorite pointe shoes with a FREE online fit quiz - and to recognize that there’s so much more to fit than the size of the shoe. 

Together with a team of intrepid women (and men!)  we are changing the way pointe shoes are choosed, shopped for and danced in.

Yours truly, 

Inna Mayorova